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Welcome to NaturallyUCo.

“Rooted in Nature and Made with Love —Nourishment for Every Shade of Beautiful."

Skin Deep Love

Check Out Our Latest Products

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Meet The Owner.

Alicia is the CEO and founder of NaturallyU Co., a skincare brand rooted in authenticity, purpose, and care. Born and raised in Decatur, GA, and later settling in Gwinnett County, Alicia’s journey began with a personal mission—to find skincare solutions that worked for her own sensitive skin. What started as a personal need quickly evolved into a greater calling: creating natural, effective products for others with unique skincare needs. NaturallyU Co. was built on the belief that every skin type deserves personalized care. With a deep commitment to inclusivity and quality, every product is handcrafted using the finest natural ingredients to support healthy, radiant skin. Under Alicia’s leadership, NaturallyU continues to grow with a mission to empower individuals to embrace their natural beauty—one product at a time.

Our Mission:

At NaturallyU Co., our mission is to provide safe, natural solutions for every individual, no matter their skin type or concern. We understand that no two people’s skin is exactly the same, which is why we craft each of our products with care, ensuring that they cater to the diverse needs of our customers. From the most sensitive skin to the most resilient, our products are designed to nurture, hydrate, and protect your skin naturally.

Handcrafted with Care:

Each NaturallyU product is homemade with the finest natural ingredients, selected for their purity and effectiveness. We believe in transparency, and you’ll always know exactly what’s in your skincare products. No harsh chemicals, no artificial fragrances—just the good stuff that nourishes your skin and helps it thrive.

Why NaturallyU?

Our values are grounded in quality, inclusivity, and sustainability. We want every customer to feel seen, heard, and cared for. That’s why our products are designed with the understanding that healthy, glowing skin is not a one-size-fits-all approach. Whether you have dry, oily, or combination skin, NaturallyU Co. has something for you.

Join us on a journey to embrace your natural beauty and discover products that are as unique as your skin.

The Rose Facial Serum is very moisturizing. It doesn't leave my face looking or feeling oily.

Timedra C.

The body butters have been healing my Eczema. It leaves my skin feeling great and moisturized .

Reagan S.

I've been using the Rose Facial Serum and it has helped brighten my skin and clear my acne.

Antonia B.


I can honestly say this is a game changer. From the first application, my skin felt incredibly hydrated and soothed. The texture is rich yet absorbs beautifully, leaving no greasy residue behind—just soft, nourished skin. The best part? After just a few days of consistent use, I noticed my eczema patches starting to heal. The redness faded, the itching stopped, and my skin began to feel smoother than it had in years.

Jessica H.

My eczema is now under control, and I feel more confident in my own skin than I have in ages. I’m beyond grateful for this product. It has truly been a miracle in a jar for me, and I’ll never go without it again. If you have eczema or any skin irritation, do yourself a favor and try this. It’s more than just a moisturizer—it’s a solution. Highly recommend!

Chelsea B.

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